Co-Founder & Chief Revenue Officer

Max Rudsten

Max is an experienced finance and technology executive with entrepreneurial success building tangible, sustainable businesses across alcohol and cannabis. After a successful career on Wall Street as a Vice President of the Investment Bank, he launched a distilled spirits portfolio in 2013 where he gained immense experience building a brand and a business in a highly regulated market and supply chain. As we was scaling his distilled spirits business, he dove head first into the medical cannabis market where he stood up a sizable cultivation portfolio but always wanted to pioneer a new way of distribution given the lessons he learned in other markets. In 2017 he started WOVN with his two partners each with deep supply chain and technology experience. WOVN is now a leading tech-enabled distribution business and b2b market network servicing over 40 brands and one thousand retailer partners across the state of California.

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