Hirsh Jain is the Founder of Ananda Strategy, a consultancy that serves many of California's leading cannabis brands and retailers, helping guide their competitive licensing efforts, expansion strategy, regulatory compliance and M&A activity within California. Ananda has helped clients operationalize highly successful cannabis businesses in urban, suburban and rural communities across California, including Bellflower, Brisbane, Ceres, Chula Vista, Culver City, Emeryville, Hanford, Long Beach, Los Angeles, Modesto, Monterey County, Sacramento, Salinas, San Diego, San Francisco, San Jose, Santa Ana, Sonoma County, West Hollywood, and Union City. Prior to founding Ananda Strategy, Hirsh was the Director of Government Affairs at Caliva, a leading California cannabis brand. Before that, he was the West Coast Director of Government Affairs at MedMen, a national cannabis retailer. Prior to working in cannabis, Hirsh was a Government Affairs Manager at Airbnb in San Francisco, managing the company's policy strategy in its highest priority global markets. He has also worked as an Engagement Manager at McKinsey & Company in New York City. Hirsh has a B.A. in Philosophy from UC Berkeley, where he worked as the Cannabis Lead in the Campus Public Defender’s Office, defending students that were accused of cannabis violations by the University. He also has a J.D. from Harvard Law School, where his focus was the legal and political impacts of The War on Drugs.