Region: Cannabis Business Summit & Expo
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Cannabis Business Summit & Expo

San Jose, CA

Diane Myer Brown

CEO, iCre8t Digital Agency

11:15 AM - 12:15 PM - Marketing Do’s and Don’ts in the Crazy World of Cannabis Compliance

Diane has over twenty years of leadership experience in digital marketing and advertising. As CEO of iCre8t Digital Agency, she has crafted award winning national campaigns for brands such as PetSmart Charities, Mizuno and Ferrari. Diane has led digital advertising campaigns for clients such as Kimberly-Clark, Coke, The Home Depot and BMW. Additionally, Diane has executed national social media campaigns to drive in store sales at Walmart for Central Garden & Pet. That campaign increased sales by more than 128% and solidified their vendor shelf-space with the large retailer while winning the 2011 Best Online Brand Experience through social media. As Chief Marketing Technologist at an Atlanta fintech startup, Diane led the creation of a 6 second lending decision engine for investment funding. Leveraging that knowledge for the newly created cannabis industry, she also has created campaigns and strategies that help her cannabis clients stay under the keyword crawler radar on digital media platforms with an eye on compliance with all state advertising regulations.