Gary Cohen is the CEO of Cova Software, the fastest growing technology brand in the cannabis industry. Cohen’s focus has been driving the company’s overall strategy, including its go-to-market plans, vision, and strategic development. Since joining the cannabis industry in 2016 and launching Cova commercially in 4q17, Cohen has led Cova to dominate the enterprise sector for dispensary Point of Sale, while forging client relationships with hundreds of single store retailers across North America.
Today, Cohen leads seminars and delivers speeches on topics including compliance, retail technology, sophisticated business operations, cannabis banking laws and more at some of the industry’s largest conferences and events, including the NCIA Seed to Sale Show and MJBizCon. While Cova has become the predominate thought leader for cannabis retailing, Cohen is a leading voice for educating new cannabis entrepreneurs to build their own successful brands.