Region: Cannabis Business Cyber Summit
See you virtually, November 10-12, 2020!
California Cannabis Tourism Assn.

Brian Applegarth

Brian Applegarth is a leader and innovator of cannabis tourism. He is the founder of the California Cannabis Tourism Association and a trusted advisor for destinations, brands, and hotels. In his most recent work, Brian partnered with MMGY Global, the world’s leading data-driven integrated travel and hospitality marketing agency, to conduct groundbreaking research identifying and understanding the cannabis-motivated traveler segment in the United States. Through research, advocacy, education, consulting, and entrepreneurial ventures, Brian leads the industry in establishing cannabis as a normalized revenue generating tourism product. Brian is also a cannabis culture historian and a student of the legalization movement. He’s an award-winning amateur film-maker and has curated exhibits for events and museums. Find out more about Brian's work at | @briancapplegarth #cannabistourism

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