Region: Cannabis Business Summit & Expo
Meet us in San Francisco, June 15-17, 2020!

Amy Larson

Vice President of Marketing & PR, Simplifya

1:30 PM - 2:30 PM - Social Media + Digital Marketing: The Secret Sauce

A communications professional with more than 20 years of experience, Amy brings a strategic eye to helping companies communicate their brand, drive engagement and influence the audiences who matter most. With a specialty in the consumer, real estate, cannabis, food & beverage and hospitality industries, Amy’s attention to detail and dedication to success has resulted in media coverage for clients ranging from the Los Angeles Times to The Cannabist, Forbes, Travel + Leisure, The Huffington Post, Dallas Morning News, Fast Company and more.

Amy is the Vice President of Marketing & PR at Simplifya, the cannabis industry’s leading regulatory compliance tool for license holders. Prior to joining Simplifya, Amy served as the VP of Marketing for COHN, and led its dedicated cannabis division, COHNNABIS, which she helped to launch in 2016 and grow into one of the most respected marketing agencies in the industry. During that time, she worked closely with clients across multiple cannabis verticals from infused products and dispensaries to B2B ancillary service companies including Surna, Seed & Smith, Canna Advisors, Papa & Barkley, Next Frontier BioSciences, Verra, General Cannabis and more.

As the worlds of PR and marketing become more integrated, meaningful content is evolving into an indispensable tool for brands to connect with their customers and fans. For Amy, one of the most exciting aspects of the industry is the constant change and opportunity to continue learning, discovering and strategically delivering impactful results.

Amy serves on NCIA’s Marketing and Advertising Committee, is a member of Women Grow and volunteers her time as PR Advisor to the Colorado Freedom Memorial in Aurora, Colo.