Kris Krane

Principal and Managing Partner
4Front Advisors

Kris Krane serves as a Principal and Managing Partner at 4Front Advisors, the nation’s leading medical marijuana dispensary consulting firm that is dedicated to ensuring the highest standards of operations in the industry. Prior to forming 4Front, Kris served as Director of Client Services for CannBe, where he helped develop many of the best practices that have become the backbone of 4Front Advisors’ operations.

Kris has dedicated his career to reforming the nation’s failed and misguided drug policies, having served as associate director of NORML from 2000-2005 and executive director of Students for Sensible Drug Policy from 2006-2009.

During his tenure at SSDP, the organization experienced rapid growth at the chapter, national and international levels; scaled back the law that denies financial aid to students with drug convictions; and was featured prominently in major news outlets around the world, including The New York Times, USA Today, and Fox News.