NCIA is honored to welcome our 2021 Cannabis Business Summit Keynote Speakers

Special Guest Speaker, San Francisco Mayor London Breed
Joins Speaker Lineup on Thursday, December 16 at 10:00 AM

Thursday, December 16, 2021 | 10:15 AM – 11:00AM
Keynote Talk with Troy Datcher in conversation with Adrian Farquharson

Friday, December 17, 2021 | 10:00 AM – 11:00 AM
Wellness in Action: Elite Athletes as Cannabis Advocates
Anna Symonds, Calvin Johnson, Jr., Marvin Washington, Rachael Rapinoe, and moderated by Jim McAlpine


The National Cannabis Industry Association (“NCIA”), announces San Francisco Mayor London Breed will deliver welcoming remarks scheduled for 10 a.m. PST on Thursday, December 16, 2021, at the Moscone Center in San Francisco.

Mayor Breed’s appearance at NCIA’s 7th Annual Cannabis Business Summit & Expo takes place as the city marks the 30th anniversary of the 1991 “Proposition P” ballot initiative that legalized medical cannabis in San Francisco, and the 25th anniversary of California’s landmark Proposition 215, which extended medical legalization statewide.

Elected in 2018, Mayor Breed is a member of the Democratic party, known for her support for a more equitable and just San Francisco for all. In her term, she has aided in creating programs to provide shelter and care for the homeless, as well as affordable housing and workforce development programs, to ensure all San Franciscans have access to a thriving economy.

Day One Keynote Speaker

Keynote Speaker: Troy Datcher, CEO, The Parent Company

Troy Datcher has served as Chief Executive Officer of The Parent Company since September 2021. Troy Datcher joined The Parent Company from Clorox Co. where he most recently served as senior vice president and chief customer officer responsible for the company’s worldwide sales organization. During his tenure, Datcher deployed global sales plans for over $6.7 billion in annual revenue across The Clorox Company’s vast portfolio of brands. Prior to his combined 20-year tenure at The Clorox Company, Datcher served as a national sales account manager at The Procter & Gamble Company.


Moderator: Adrian Farquharson, Founder, MARY magazine

Adrian Farquharson is an artistic chameleon. From creative director to project manager to the CEO of Fresh Media, Inc. Based in New York City, Fresh Media is a lifestyle agency, specializing in bespoke marketing, promotions, and special events.

He is the founder and editor-in-chief of MARY magazine. MARY explores ways to educate and enlighten our society on cannabis culture. The aim is to change negative impressions and eliminate stigmas and cultivate community and togetherness with family and friends.

Day Two Keynote Speakers

Keynote Panelist: Anna Symonds

Anna Symonds is a retired Women’s Premier League rugby player with a 20 year rugby career that included a Division I National Championship, national All-Star selection, and a Sydney (Australia) Premiership Championship. She has also won four national championships in Touch Rugby, and competed for the USA at the 2015 Touch World Cup. Additionally, she has competed in amateur mixed martial arts (MMA). An advocate and educator, Anna speaks regularly about the therapeutic benefits of cannabis for elite athletes and the wider population alike. She holds an MA in Communication and served on the Oregon Cannabis Commission’s Research Leadership Subcommittee from 2020-2021. Anna is an Ambassador for the nonprofits Athletes for CARE, the Last Prisoner Project, and the Concussion Legacy Foundation, and is a pledged brain donor to the VA-BU-CLF CTE Brain Bank.

Keynote Panelist: Rachael Rapinoe

Rachael won an NCAA national championship with the University of Portland in 2005, played pro soccer in Europe in 2010, and eventually retired to pursue her passion in the health and fitness industry. Leveraging her MS in Health Science, Rachael went on to build Rapinoe SC–a top soccer performance training company & lifestyle apparel brand with her twin, US Soccer star sister, Megan. Training thousands of players across the U.S., from youth to the professional level, Rachael’s robust and trusted training brand made her a highly sought-after trainer and performance specialist. Now the CEO of Mendi, Rachael continues to apply her expertise in training, competition, and recovery in an effort to better understand the role recovery has in feeling your best. With her network of influential athletes and passion for competing, Rachael shapes Mendi’s products to meet the relevant demand of the hemp industry.

Keynote Panelist: Marvin Washington

Marvin Washington is an 11 year veteran of the NFL and Super Bowl Star who has played for the New York Jets, San Francisco 49-ers, and the Denver Broncos. Having seen firsthand the devastating impact opioid addiction has had on NFL families, he is helping to raise awareness about the issue and urges the NFL to change policy to allow players to use cannabis for treating their injuries in states where it is legal to do so. He recently launched a new line of CBD-infused water for athletes and appears regularly at educational cannabis events nationwide.

Keynote Panelist: Calvin Johnson, Jr.

Calvin Johnson Jr., a 6’5”, 237-pound wide receiver out of Georgia Tech, was a two-time All-American who received the 2006 Biletnikoff Award as the nation’s top receiver and the Atlantic Coast Conference Player of The Year. He was drafted second overall in the 2007 NFL Draft by the Detroit Lions where he spent his entire nine-year career. An all-around dominant player, Johnson started in 130 of his 135 career games.

Nicknamed “Megatron” by a teammate for his strong, robotic like abilities on the field, Johnson began truly making his mark in the league during the 2008 season when he finished with 78 catches for 1,331 yards and 12 touchdowns.

Johnson had seven seasons (2008, 2010-15) with 1,000-plus receiving yards and earned league pass receiving yardage titles in 2011 and 2012 as well as the pass reception title in 2012 (122). He led the Lions in pass receptions and pass receiving yardage for six (2008-2013) and seven consecutive seasons (2008-2013, 2015), respectively, as well as the scoring title in 2010. He made two postseason appearances, the first of which included a performance with 211 receiving yards and two TDs.

Johnson was voted by his teammates as the Bobby Layne Offensive MVP Award winner for six-straight seasons (2008-2013) and was named NFC Offensive Player of the Month twice (November 2012 and October 2013).

At the time of his retirement in 2015, he held several NFL records including the most receiving yards in a season (1,964 yards in 2012) and most consecutive games with 100 or more receiving yards (8). Johnson still holds the Lions’ career record for most receptions (731) and receiving yards (11,619).

Johnson’s career stats include 731 receptions for 11,619 yards and 83 touchdowns. He earned Pro Bowl honors six consecutive years (2011-16) and was named First-Team All-Pro three times and Second-Team All-Pro once. Johnson was selected to the NFL’s All-Decade Team of the 2010s.

Moderator: Jim McAlpine

Jim McAlpine is a multi-faceted entrepreneur for over 30 years whose most recent mission has been changing the perception of cannabis and the people that use it via athletics and sports. This Silicon Valley entrepreneur and founder of “CannaDads” is a father of two daughters. Over the past five years since entering the cannabis industry, McAlpine has become one of the most well-known figures in the space and known as the leading expert in the field of cannabis and athletics by creating The 420 Games, which was recently acquired by Civilized Media. McAlpine also created New West Summit and is a founding partner in Green Sky Strategy, a consulting firm for the cannabis industry.

What is the role of cannabis in professional sports? Why are so many athletes establishing businesses and brands? What kind of impact can they make on cannabis law and policy?

Cannabis Business Summit 2021 presents a thought-provoking discussion with athletes from multiple domestic and international professional leagues who will discuss their influential role as educators and advocates in the cannabis ecosystem. Dynamic topics will include the responsibilities of professional athletes as advocates, and the opportunities to collaborate with values-aligned organizations and communities. The conversation will extend to the progression and acceptance of cannabis in sports while exploring the dichotomies in approach in different leagues through exponential growth in the last decade.

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